With nearly one-third of the market share, the United States is easily the largest jewelry market on Earth, according to a recent study from KPRMG. Americans spend upwards of 60 billion dollars each year on decorative accessories and watches. As with most luxury goods, sales are driven by emotion, not reason. Shoppers see something they absolutely have to have and they buy it. Who are these consumers?
The target group for the jewelry industry has long been twenty-something to fifty-something women who have high incomes and can afford to treat themselves when they choose. These women don’t have to depend on a man to buy them that diamond broach or gold bracelet because they can afford it on their own, even if they might be married.
It is also worth mentioning that the nation’s number 1 retailer of jewelry is Wal-Mart, which is the last place high-income consumers are likely to shop. These discount channels appeal to middle and lower-income shoppers who want something nice for themselves or their daughters. Most spend under $100 on items that can be worn every day. What does this tell us?
At the very least, it tells us that women from all walks of life adore jewelry and will scrimp and save to obtain it. Most start at an early age and build collections that contain everyday accessories and those that are reserved for special occasions. After decades of receiving bijoux from parents, friends, husbands and beaus, most require an organizer to keep them all safely in place.
Types of Organizers
The larger your collection, the more commodious your jewelry organizer must be. The first organizer most women, or rather girls, receive is a simple jewelry box that sits atop their dresser at home. These basic containers give them a place to store their new accessories in separate compartments. There are also jewelry valets and armoires, which are designed for much larger collections. Both can accommodate hundreds of accessories in their drawers, compartments and swinging doors. The jewelry armoire is the largest organizer available and looks more like a piece of furniture than it does a simple organizer. There are also jewelry organizer handbags and cases that are designed for travel.
How to Organize
Once you have purchased the appropriate organizer, you will have to decide how you want to store your bijouterie. Just as it is with any other collection, the purpose of organization is to keep things safe and make them easy to access at a moment’s notice. This will save you time each and every day, whether you are getting ready for work or for a black-tie dinner party.
Separate your collection into two piles, one that contains “every day” jewelry and another made up of “special occasion” ornaments. More often than not, your every day jewelry will include your watch, wedding bands, and accessories that are in your regular rotation. These items are typically inexpensive and do not contain precious stones or intricate designs. The pile that is reserved for special occasion ornaments, on the other hand, should include your very best jewelry that you would not feel comfortable wearing to work or out on the town. These items are set aside for formal events, such as weddings, cotillions and quinceañeras.
Depending on the way you look for your jewelry and how frequently you wear your special occasion accessories, keeping multiple boxes can make things easier or more difficult. If you wear your everyday jewelry 95 percent of the time, it makes sense to store it in a single place. Whether a box, valet or armoire, these organizers will make it a heck of a lot easier to find what you need in the morning.
Most jewelry organizers contain compartments that are specifically designed to accommodate certain types of jewelry. A standard box should feature compartments for rings, broaches, pendants, broaches, and possibly even hooks to hang necklaces and bracelets. Always store these accessories by type. If the organizer is large enough, there may be several compartments that are designed to hold rings, broaches, etc. In this instance, it may be a good idea to separate specific types of jewelry into formal and informal groups.
No matter where you choose to store them, jewels that have monetary or sentimental value require more attention and protection. Creating a file that contains all receipts and appraisals should make filing an insurance claim a lot easier if the article were lost, stolen, or destroyed in a fire or flood. Truly valuable pieces should really be kept in a locking safe with other irreplaceable items. When transporting these accessories, make sure you buy a proper jewelry travel case or handbag to reduce the risk of damage or abrasion while on the road. Last but not least, expensive ornaments should always be individually insured. Create paper and computer files that include photographs, appraisals, and sales receipts for each item. This will shield your bijouterie from damage, theft or loss.